Promotional Methods

 

Script: 

The use of my target audience using the hash tag of my magazine name on social media such as twitter and Instagram can be used to promote the magazine and therefore enticing a larger audience as the magazine grows more popular.

Moreover there could be a feature section in my magazine in which tweets from readers are showcased on a page, these could include positive remarks from the audience towards the magazine, helping to hold a positive view of the magazine. This will also allow the audience to feel involved in the magazine.

Competitions can be used to keep readers buying the magazine, if there is a competition in each issue of the magazine, readers will be more likely to buy the magazine if they have a chance to win a prize that appeals to them.

Aspects such as a continuous story/article in my magazine could be an element which causes my primary target audience to keep purchasing the magazine, for example a paragraph of the story/article could be in each issue and readers have to buy each issue to understand and know what happens next. This ensures loyalty from customers as it is leaving them on a cliff hanger and wanting more.

Deals can be used such as when customers buy 6 issues of the magazine they can use a code to get the 7th free, giving readers something back to show our appreciation in their loyalty.

When someone buys a subscription to our magazine they could obtain vouchers or discount codes to particular things that my primary target audience would enjoy, such as clothing/music shops. This makes buying a subscription even more appealing to customers as there are more benefits for them to enjoy.

These are the ways in which I could promote my magazine to widen my audience and therefore increase sales of my magazine, moreover there are various factors which provide incentives for readers to be loyal to the magazine and continue to buy newer issues in the future.