Audience Profile

Script:
key statistics:
16-20 year olds
ABC1,2
60% women 40% men
psychographic group: aspirers and explorers

Natasha is a 17 girl and attends sixth form, she has a part time job on the weekends and believes that music is a large part of who she is, as well as fashion which she loves. She attends concerts and gigs regularly of  her favourite RnB artists, she also has an interest in soul and indie music. Natasha loves to keep up to date with celebrities by following them on social media in terms of their lifestyle and upcoming work.

Tom is 19 and attends university, he does not have a job although thoroughly enjoys night life and the music scene, him and his friends show great interest in the latest rnb music. He regularly buys music magazines and reads them on the bus on the way to campus.